Taking the idea of football apparel beyond into a wider cultural expression, reflecting DSM’s inherent diversity, breaking the notion of a defined community, transforming a codified sport into a fashion language, consisting of bending the rules within a framework and expressing something new clothes for nameless communities to allow free thinking from original context is the new collection of DSM Kei Ninomiya for Fall Winter 2026
A new chapter in the ever-evolving DSM universe, the DSM brand will act like a vessel to nurture all kinds of creative endeavours, projects and experiments. We imagine a panoply of different categories, sometimes encompassing collections, of varying sizes, appealing to a range of tastes, sometimes purely product based, and always without borders and pre-conceived ideas about what a brand should be and how it is sold and when. Departing somewhat from the idea of the existing and continuing DSM brand development division, DSM Brand will be its own brand, working in concert with in-house designers as well as with outside partners with their own visions and ambitions.
Our first brand, DSM Kei Ninomiya, is entirely different from his own brand, Noir Kei Ninomiya, being more accessible and thematic, and for all ages and genders.
Further propositions, to be announced soon, will each have their own identity, becoming further inscriptions on a shared canvas, adding to the different engravings on the thread of expressions that is DSM, all the while reinforcing the belief that its identity emerges through the coexistence of many voices, through the respectful admiration of inclusive communities and through the unwavering adherence to the doctrine of creation.
Always remaining untitled and untethered and undefined.
Credits
Photographer Chikashi Suzuki @chikashisuzuki1972
Camera Assistant Yuta Kataoka @yuta_kataoka
Hair Tsubasa Dicky @tsubasadicky
Makeup Suzuki @suzuki_makeup and Kanako for Avu Chan @kanako_makeup
Models Avu Chan @qb_avu, Hiroshi Fujiwara @fujiwarahiroshi, Marta @martaespinosa__, Miwako @miwako_ichikawa_, Mona @mona_kawasaki25, Paktin @leungpakting, Rino @rino.wauchi, Serena @sereeeenam, Svend @svendinamarca, Yukario @yukario11, Tsubasa @tsubasadicky